Saturday, 3 Dec 2022

Gaudy, overpriced, and inaccessible: Why LVxLoL sucks yet still succeeded

Louis Vuitton, the world’s biggest luxury brand, collaborated with Riot Games to create LVxLoL, a line of extravagant League of Legends-themed swag designed by fashion’s most sought-after and influential figure, Nicolas Ghesquière.

But despite the anticipation for one of the year’s most unlikely of partnerships, described by Riot as the “first-ever collaboration between a global esport and a luxury fashion house,” the collection leaves much to be desired.

In 2011, Jessie J sang: “It’s not about the money, money, money,” but in the case of LVxLoL, it absolutely is. The collection, loosely based off of the True Damage Qiyana Prestige Edition skin, is almost surely grossly above the average League player’s budget. Items range from $170 to $5,600.

To put that into perspective, the average pro League player is 22 years old, while the average annual income between the ages of 20 and 24 in North America is $30,000. When considering bills, taxes, and daily essentials, there’s hardly any room for high fashion.

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