Monday, 13 Jul 2020

Esports BAR heads to Miami in September 2017

The second iteration of the Esports BAR is heading to the United States following the success of the first in Cannes, France last February. 

Reed MIDEM, the Paris-based organiser of international B2B markets in entertainment that include MIPTV and MIPCOM for the television and digital content industries and Midem for the music sector, has announced the second edition of Esports BAR in Miami from 18-20 September.

Reed MIDEM has suggested that the aim of Esports BAR is to allow companies operating in the esports ecosystem to negotiate related rights, foster business relationships, and create new contacts.

Esports BAR in Miami will bring together over 100 pre-selected leading executives from esports teams, leagues and tournaments, game publishers, brands, advertising agencies and related television and online platforms. “This selection process is what makes Esports BAR unique. The idea is to bring together the 100 people who will benefit most from meeting each other. It’s a system of business relationship brokering,”  commented Jérôme Delhaye, Director of Reed MIDEM’s Entertainment Division.

Designed as a global event bringing together executives from more than 20 countries active in the worldwide esports industry, the upcoming edition of Esports BAR is expected to attract a particularly strong participation from the United States, Latin America and Canada.

The event will be comprised of a 1-to-1 summit offering leading executives a full diary of guaranteed pre-scheduled meetings. Business insight sessions will provide delegates with the opportunity to develop their understanding of the esports market and will showcase best practices related to the esports sector. Miami will also see numerous networking events designed to develop relationships within the expanding esports community.

“The second edition of Esports BAR is a direct result of the phenomenal reaction we got from delegates when we launched the concept in Cannes in February,” said Reed MIDEM’s Jérôme Delhaye. “We had a 96% satisfaction rating and clear demand for a second event in 2017. What set the inaugural Esports BAR apart from other esports events was the high quality of professionals gathered in one place, dedicated to growing esports into the entertainment of the future. Reed MIDEM aims to accompany the strategic development of this rapidly-evolving industry, just as it has built essential platforms for the growth of the TV and music industries over the past decades.”

Among senior delegates who voiced their support for the Esports BAR format was Alban Dechelotte, Senior Entertainment Marketing Manager for The Coca-Cola Company. Speaking at the end of Esports BAR in Cannes, he commented, “This format is exactly what I was dreaming of – meeting the whole esports industry at the same time and in a great place. This is the most efficient event I’ve attended so far.”

To provide the most productive esports matchmaking experience possible, Reed MIDEM is supported by an advisory team of esports professionals, which includes Stuart Saw, Twitch’s Director of Esports Strategy, Matthieu Dallon, Esport Strategy Director, Webedia and President, France eSports, Sidney Kim, CEO of Rox Tigers and ROX Orcas OverWatch Team, Ralf Reichert, CEO of ESL, Mike Sepso, Senior VP Activision Blizzard, Wouter Sleijffers, CEO of Fnatic, and Arnd Benninghoff, EVP, MTG and CEO of MTGx Ventures.

In its first edition, held in Cannes from 15-17 February, Esports BAR was sold out with a final number of 115 pre-selected leading executives from 69 companies and 18 countries. Among the major companies attending, Esports BAR in Cannes welcomed digital platforms Twitch, Facebook and YouTube, media giants Orange, Vivendi, Univision and Discovery, game publishers EA, Activision Blizzard, Bandai and Rovio, esports key players such as ESL, ESWC and Webedia, teams SK Gaming, Vitality, Fnatic, and major brands and agencies including Lagardère Sports, IBM, Sennheiser and The Coca Cola Company.

The company has also revealed that it shall be expanding its Cannes offering for 2018. 

Disclaimer: ESI was media partnered for Esports BAR Cannes 2017.

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