Tuesday, 14 Jul 2020

David Beckham has started his own esports team called Guild

Golden Balls himself is now co-owner of an esports team that’s going to be playing Fortnite, Rocket League, and, of course, FIFA.

In news that makes more sense the more you think about it, David Beckham has announced the formation of a new London esports team, which he will be the co-owner of.

Beckham has helped set up sports businesses before, most notably US football team Inter Miami CF, which he is also co-owner of, and while it’s not clear if he knows much about video games he has surrounded himself with some top talent.

Guild chairman Carleton Curtis helped to set-up the Overwatch League and Call of Duty Leagues, so someone at the company knows what they’re doing – even if they haven’t signed up any players yet.

Although as a further indication of his priorities, he’s also signed up London-based artist Fergus Purcell, who created the Palace skate wear label, to develop a clothing line especially for Guild.

‘Throughout my career I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level’, says Beckham.

‘I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow.’

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