Tuesday, 28 Jun 2022

2K to make Madden NFL rival with new ‘non-simulation’ game

For the first time in many years EA has a rival in terms of American football games, as the makers of NBA 2K20 tease multiple new games.

EA has had a virtual monopoly on most kinds of sports games for years now, with the only real rivals being 2K and their hugely successful NBA 2K series.

So successful, in fact, that they’re branching out with a new American football franchise. They’ll be officially licensed by the NFL, which presumably means they’ll have the proper kits and players, but to get around EA’s existing licence they’ll be ‘non-simulation football game experiences’.

What exactly that means is a mystery, but the obvious guess is something more arcadey. But while that sort of approach has worked in the past with games like NBA Jam it’s generally been less successful when applied to American football.

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Technically, 2K has announced multiple new video games as part of the new deal, although it’s a little unclear whether they mean individual franchises or just a series of yearly sequels.

The first one will be out next year though, so it shouldn’t be too long before we start getting an idea of what they’re up to.

The last time 2K had the official NFL licence was back in 2004, with ESPN NFL 2K5, so this has all happened before. Even so, EA has seen fit to release a statement assuring everyone (especially investors) that they are still the ‘exclusive publisher of NFL simulation games’.

‘Our agreements have always allowed for non-exclusive development of non-simulation games on various platforms. Our commitment to NFL fans, which spans almost 30 years, has never been stronger, and we’re having our biggest year yet’, said an EA spokesperson.

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