Esports team organization Gen.G Esports has partnered with Han Sung Motor, an official dealer of Mercedes-Benz Korea. Focused around collaborations with Gen.G’s South Korean team rosters, it is the first such deal between an esports team and a Korean import car dealer. Financial terms were not disclosed.

As the official automobile supporter of Gen.G, the collaboration with Han Sung Motor includes team transportation, as well as hosting events and show matches at its Cheongdam showroom in Seoul. The dealer joins Gen.G’s other commercial partners, including Benefit Cosmetics, McDonald’s, and Bumble. 

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